Grupo Meicol
“Complete 360° strategy and digital ecosystem for a business group with three lines: cosmetics, education and aesthetic equipment. Three websites, social media management, product photography and a full communication strategy targeting cosmetologists in Colombia. High ROI across all lines — especially in online enrollments and aesthetic equipment sales, where call center training was key to conversion.”
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Project Overview
Complete 360° strategy and digital ecosystem for a business group with three lines: cosmetics, education and aesthetic equipment. Three websites, social media management, product photography and a full communication strategy targeting cosmetologists in Colombia. High ROI across all lines — especially in online enrollments and aesthetic equipment sales, where call center training was key to conversion. This strategic project required a comprehensive approach to digital design, focusing on solving precise business objectives while maintaining high aesthetic value.
Our goal was to create an immersive, responsive experience that connects the audience with the core values of the brand, leaving a lasting impression and driving conversions.
Expertise Applied
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