Strategic Brand & Digital Studio
DesigningStrategicIdentitiesforaDigitalWorld

Designing Strategic Identities for a Digital World. I craft Brand, UI & Experience Systems with Human-AI precision to drive business impact.

A Hybrid Approach:
Human-led. precision
multiplied by AI.

In 2026, design is no longer just about aesthetics. It's about data-driven systems and creative intuition working in perfect synergy.

My workflow integrates cutting-edge AI for ideation, rapid prototyping, and technical precision, while keeping the human strategic focus at the core of every decision.

Explore my Strategy
Jhoan Salazar Studio AI Workflow

Efficiency: 250% Boost / Human Overdrive Active

01 // Selected Work

Projects with Business Impact

Browse Portfolio
[ Case: Quantum Systems Rebranding ]
Brand Systems

Quantum Systems Rebranding

Problem

Legacy brand failing to attract Gen-Z talent and Silicon Valley investors due to an outdated 'box-mover' perception.

Strategy

Modular identity system that scales across physical and digital dimensions, focusing on the concept of 'Invisible Force'.

Impact

40% increase in qualified talent applications and successful Series B funding.

[ Case: Lumina Fintech App ]
UI & Product

Lumina Fintech App

Problem

Complex onboarding causing a 65% drop-off rate.

Strategy

Emotional UX mapping and AI-driven personalized onboarding paths.

Impact

Onboarding completion increased by 120% within the first 3 months.

[ Case: Aura Fashion Hub ]
Creative Direction

Aura Fashion Hub

Problem

Stagnant brand perception in a highly competitive luxury market.

Strategy

Cinematic digital storytelling combined with high-precision UI refinement.

Impact

Brand sentiment improved by 45% based on social listening metrics.

02 // Capabilities

Multi-dimensional Design Solutions

Brand Systems

Scalable identities designed for the digital-first era.

UI & Product Design

User-centric products with world-class aesthetic precision.

Creative Direction

Strategic vision and narrative for premium global brands.

AI-Enhanced Workflows

Human-led creativity multiplied by state-of-the-art AI precision.

Jhoan doesn't just design; he strategizes. The new identity has completely repositioned us in the market.

Sarah ChenTechVanguard

The perfect balance between artistic vision and functional technical excellence.

Marcus WeberViennese Arts Council

Let’s build something
meaningful.

Currently accepting premium projects for Q3-Q4 2026. Only serious inquiries for strategic transformation.

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