Motion, Brand
and the space between.
I build motion systems and brand identities.
From Vienna, for brands that take their work seriously.
Philosophy 01
Design is not decoration.
It is infrastructure.
A brand without structure falls apart quietly. I build the systems that hold it together — the parts that nobody sees but everybody feels.
Featured Motion Work
A selection of recent motion and brand work
Motion Showreel 2026
Brand motion, particles and dynamic identities.
Brand in Motion
Identity systems brought to life.
Rueda Studio
Animation direction. Art direction in collaboration with Rueda Studio.
Rueda StudioMethodology
How I actually work
I don't have a framework to sell you. I have a process I've built over years — part intuition, part system, all intentional.
Full MethodologyDiscovery
I sit with the problem before I touch the tools. I look at what exists, what's broken, and what nobody wants to say out loud.
Strategic Foundation
From that, I define what should guide every decision. Not a mood board. A direction.
System Generation
I build components, not pages. Things that work together, scale, and don't need explaining to the next person who touches them.
Implementation
Delivery isn't the end. I stay until it actually works — and I hand it over so you can run it without me.
Behind the pixels
Behind the systems there is a human.
When I'm not in front of a screen, I'm usually in a Viennese café with a filter coffee thinking about a project. Or in the Prater. Or somewhere in the mountains with my kids.
I came to Vienna from Colombia years ago and the city taught me something Colombia already knew — that craft takes patience.
Years Experience
Projects Delivered
Years in Motion
Vienna
CURRENT BASE
Third Wave
FUEL SOURCE
Leica M
OBSERVATION TOOL
TypeScript
CREATIVE CODE
Latest Insights
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