CREATIVE DIRECTION
Aura Fashion Hub
Key Result
Brand sentiment improved by 45% based on social listening metrics.
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Context
Expanding the digital footprint of a market leader.
Services
CREATIVE DIRECTIONUI Systems
The Problem
Stagnant brand perception in a highly competitive luxury market.
The Strategy
Cinematic digital storytelling combined with high-precision UI refinement and editorial content direction.
Process
Agile, recursive design loops focusing on user value and business goals.
Visual System
Scalable design language built with Human-AI precision.