Selected Work
A curated selection of motion systems, brand identities and digital experiences.
Each project is a different problem. The approach is always the same: understand first, design second.
Motion Showreel 2026
A three-year exploration of motion graphics, particle systems and dynamic brand identities. From advertising reels to motion systems built for brands in movement.
Rueda Studio — Art Direction
Art direction and animation in collaboration with Rueda Studio, Vienna. Motion design applied to brand identity in movement, combining creative direction with technical animation execution.
Brand in Motion
Exploration of how brand identities come alive through motion. This project includes my Abschlüssprüfung (final examination) in Motion Graphics — where typography, color and form in movement turned static systems into dynamic experiences.
Euro Pizza Promo
Video marketing campaign for a European pizzeria. Visual appetite appeal and dynamic energy for social media reels.
Coinero App Identity
UI animation and branding for a Fintech platform. Communicating security and monetary agility through motion design.
Glow Particle Study
Technical study of luminous effects and generative particle systems integrated into advertising workflows.
Aperol Promotion
Advertising animation for social media, highlighting the freshness and lifestyle associated with the Aperol brand.
Italian Gastronomy
Visual exploration of textures and rhythms applied to Italian gastronomy. Focused on appetite appeal and sensory communication.
Pizzeria Fontana
Complete web redesign for a traditional Viennese pizzeria. The challenge: a modern ecommerce system without disrupting the generational tradition that defines the brand. Migration from WooCommerce to a faster platform increased online order processing speed — resulting in 17% annual revenue growth in online sales. Year after year, small improvements are made without altering what makes Fontana, Fontana.
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Medibonar
Strategic web platform for a pharmaceutical company focused on the production and industrialization of new products. The goal: position the company in northern Colombia through a B2B communication strategy — clear, direct and built for industry professionals.
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Grupo Meicol
Complete 360° strategy and digital ecosystem for a business group with three lines: cosmetics, education and aesthetic equipment. Three websites, social media management, product photography and a full communication strategy targeting cosmetologists in Colombia. High ROI across all lines — especially in online enrollments and aesthetic equipment sales, where call center training was key to conversion.
Chic Cosmetic Spa
A client opening her cosmetic spa in the United States needed more than a website — she needed a digital presence strategy. Website design and social media training to navigate the digital world at a time when everything was just beginning.
Jimenez Lawn Inc
An immigrant who built a successful landscaping business in the United States. After years of hard work and growth, he wanted a website that matched his professionalism. The result: a web presence that positioned him as a trusted expert in his local niche — where reputation and trust are everything.
KM Spa
A nail studio owner with a clear vision and organized workflow. The project completed in 15 days. Strategy: show the product compellingly to women in Bogotá and drive all conversions through WhatsApp — filling her appointment list consistently.
The Advertising Team
A creative agency that brought together professionals and projects under one roof. Interesting networking, diverse projects and the development of their main platform to consolidate multiple creative ventures under one brand.
Perfect Cleaning
A cleaning service business in Florida that needed a website as human as its owner. The strategy: show the person behind the service — not just a business, but someone committed to doing their best work. The result: 100% client satisfaction and a strong local presence.
Web Design Evolution
Every designer has a beginning. These early projects — built with Dreamweaver and Adobe Muse — represent the foundation of a career in web design. Clients included a school in Bogotá, a bakery, a quinceañera platform, a sports clothing brand, an Argentine restaurant in Vienna, and more. Each project taught something new.
Das Alt
Two best friends who used to visit their favorite bar decided to buy it when the owner wanted to sell. The mission: give it a new sentimental identity — turning a tired bar into the corner where everyone has to gather. Digitization and brand concept for Das Alt, Vienna.
Landscape & Experimental Photography
Landscape and experimental photography developed throughout years working as a graphic designer. The strategy: communicate through color sensation and the feeling of each space. Applied to advertising pieces — though the final campaigns cannot be shown for copyright reasons, the photographs themselves tell the story. Including work with a Nikon D90 at the Quinta de Bolívar, Bogotá — where light and timing created an unexpected favorite shot.
Product Photography
Product photography that evolved from a single cosmetic shoot into a full commercial discipline. Understanding that a well-structured product image is what drives the sale. From cosmetics to beverages, cheese, wine, studio setups and more — each click refined the eye for what makes a product irresistible.
Meicol Editorial Catalogues
Two editorial pieces for Meicol's cosmetic and aesthetic equipment lines. Books 1–5 covered the cosmetic product catalogue. The equipment catalogue focused on aesthetic apparatus. The strategy: organizational and aesthetic clarity that empowered salespeople to communicate more effectively with potential buyers.
Social Media Strategy
Extensive experience managing social media campaigns — from strategy conception to final metrics. Working with brands across Colombia and internationally, including advisory work for PlayStation Latin America, former Colombian presidents, multinationals like PwC, and many growing businesses. Speaker in social media strategy. The focus: client loyalty and the motivation to return — not just reach.
Infographic Design
Discovering the power of infographics meant learning to condense complex information into clear, visual systems. Work spanning veterinary education, technical subjects, and even a tribute to Simple Plan — one of my favorite bands. Each piece proves that good information design makes any topic accessible.