Social Performance Strategy
Data-backed digital campaigns deeply focused on retention and consumer loyalty.
Overview
Design, structuring, and execution of graphic and performance-driven campaigns across social platforms. I’ve advised and guided multinational giants such as PlayStation LATAM and PwC.
Relevancy Impact
Sustained, high-traction digital ecosystems. Extended direct advisory and team training at top-tier companies, coupled with speaking conferences regarding brand social success.
The Challenge
Brands suffered from noticeable disconnects between their top-funnel acquisition and post-sale loyalty grids, requiring an urgent data-reliant strategy (ROI, CPA tracking).
Strategy & Solution
Merging extensive data-metric analysis with raw visual creativity on an individual network basis. The core mission was purely post-purchase motivation and turning buyers into brand enthusiasts.
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