Designing Strategic
Identities for
a Digital World
Brand, UI & Experience Systems crafted with Human-AI precision to drive measurable business impact.
A Hybrid Approach: Human-led. Precision multiplied by AI.
In 2026, design is no longer just about aesthetics. It is about data-driven systems and creative intuition working in perfect synergy.
My workflow integrates cutting-edge AI for ideation, rapid prototyping, and technical precision — while keeping the human strategic focus at the core of every decision.
15+
Years Experience
Vienna
Based in EU
AI + Strategy
Core Focus
Projects with Business Impact
Quantum Systems Rebranding
Business Challenge
Legacy brand failing to attract Gen-Z talent and Silicon Valley investors due to an outdated, 'box-mover' perception.
Strategy
Modular identity system that scales across physical and digital touchpoints, centered on the concept of 'invisible force.'
Business Impact
40% increase in qualified talent applications and successful Series B funding secured.
Lumina Fintech App
Business Challenge
Complex onboarding causing a 65% user drop-off rate.
Strategy
Emotional UX mapping and AI-driven personalized onboarding paths based on user behavior patterns.
Business Impact
Onboarding completion increased by 120% within the first 3 months.
Aura Fashion Hub
Business Challenge
Stagnant brand perception in a highly competitive luxury market.
Strategy
Cinematic digital storytelling combined with high-precision UI refinement and editorial content direction.
Business Impact
Brand sentiment improved by 45% based on social listening metrics.
Multi-dimensional Design Solutions
Every project integrates brand thinking, system design, and strategic vision — enhanced by AI precision.
AI for Ideation
Rapid concept generation at scale to expand the horizons of creative possibility.
Human Curation
Strategic selection and creative judgment to ensure every decision is intentional.
System Thinking
Coherent, scalable outputs that maintain brand integrity across all touchpoints.
Ethical Transparency
Responsible AI integration with full client awareness and strategic control.
Trusted by global innovators.
“Jhoan doesn't just design; he strategizes. The new identity has completely repositioned us in the market.”
“The perfect balance between artistic vision and functional technical excellence.”
Let's build something meaningful.
Currently accepting premium projects for Q3–Q4 2026. Only serious inquiries for strategic transformation.
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